Our agency database is vital for both buying and selling.
Our back office works daily finding new agencies, contacting key people and doing financial research.
Our software systems provide financial data and monitor agencies as their results are published.
Information is our business and that with timing equates to deal making.
We facilitate deal making.
Deal making in the Advertising and Marketing Services Sector is very different from most other sectors. The value in agencies is often a hidden value - clients and people - and few small to medium sized agencies have trading histories or sound Balance Sheets that enable value to be agreed for a deal. The traditional adversarial role of agents in company sales arguing over a fixed price is just not realistic. We approach deal making in a different way.
We act as intermediaries or 'deal facilitators' is a more accurate description.
We usually work by introducing our clients to each other. In order to understand an agency we need to work closely with that agency as only a client relationship allows. We need to understand the strengths and the weaknesses. We believe in providing both parties with all the relevant information good and bad in order to structure a fair and acceptable deal to both parties. Deals are rarely about single issues, they involve agreements on future income streams, economy of scale savings and much more...
Clients are always directed to their own accountants and solicitors for advise on deal proposals- we simply facilitate the deal making process.
Agencies are all about people and clients. The value in any agency is in the future not the past. The trick is to see economy of scale savings and the added value we can bring for the future. That's where Oil the Wheel excels. They can see where the value is and help us structure attractive deals. We have now completed two income split deals and we are looking for more.